Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on…
Category: Resources
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end…
Creating Your Brand Voice: A Complete Guide
Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices…
157 of the Best Email Subject Lines We’ve Ever Seen
From coupons to daily deal sites, from newsletters to your mother wanting to know when you…
What Is Market Share & How Do You Calculate It?
In the marketing industry, you’ve likely heard the term “market share” from time to time, but…
Is IGTV Gone?
I remember recording a 20-minute video I intended to upload to Instagram as IGTV content. The…
How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different
Let’s face it — there’s always another brand out there that makes a product similar to…
The 13 Best Blogging Platforms for 2022 (& How to Pick One)
Companies that blog get 55% more visitors than businesses that don’t. But to get that increased traffic, you…
YouTube Analytics: The 15 Metrics That Actually Matter
Some of us marketers have an unhealthy obsession with YouTube analytics — we track too many…
Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing
Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In…