Abandoned carts are a major pain point for e-commerce businesses. According to Statista, the global average abandoned cart rate is 70.1%. That means that over 7 out of 10 people who add items to their cart end up leaving without completing their purchase.
There are a number of reasons why people abandon their carts, such as unexpected shipping costs, getting distracted, or simply forgetting to checkout. But whatever the reason, abandoning a cart is a lost sale for your business.
Abandoned cart emails are a great way to win back lost customers and recover lost sales. By sending abandoned cart emails, you can remind customers about the items they left behind and offer them incentives to complete their purchase.
Here are 16 of the best abandoned cart emails to win back customers:
1. The Friendly Reminder
This email is a simple reminder to the customer that they have items in their cart. It can be as short as a few sentences, and it should include a link back to the customer’s cart.
Example:
Subject: Don’t forget about your cart!
Body:
Hi [Customer Name],
You have items in your cart waiting for you!
Click here to complete your purchase: [link to cart]
Thanks, [Your Name]
2. The Scarcity Email
This email creates a sense of urgency by letting the customer know that the items they left behind are in limited supply or that the price may go up soon.
Example:
Subject: Only a few left!
Body:
Hi [Customer Name],
The items in your cart are in high demand and are selling out fast.
To secure your purchase, click here to complete your checkout: [link to cart]
Thanks, [Your Name]
3. The Free Shipping Offer
This email offers the customer free shipping to incentivize them to complete their purchase.
Example:
Subject: Free shipping on your abandoned cart!
Body:
Hi [Customer Name],
We’re offering free shipping on your abandoned cart for a limited time only.
Click here to complete your purchase and take advantage of this special offer: [link to cart]
Thanks, [Your Name]
4. The Discount Offer
This email offers the customer a discount on their purchase to incentivize them to complete their purchase.
Example:
Subject: Save 10% on your abandoned cart!
Body:
Hi [Customer Name],
We’re offering you a 10% discount on your abandoned cart as a thank you for coming back.
Simply click here to complete your purchase and the discount will be automatically applied: [link to cart]
Thanks, [Your Name]
5. The Personalized Product Recommendation
This email recommends additional products to the customer based on the items they left in their cart.
Example:
Subject: We recommend these other items for your cart!
Body:
Hi [Customer Name],
Based on the items in your cart, we thought you might also like these other products:
- [Product 1]
- [Product 2]
- [Product 3]
Click here to add these products to your cart and complete your purchase: [link to cart]
Thanks, [Your Name]
6. The Social Proof Email
This email highlights the popularity of the items the customer left in their cart by showing them how many other people have purchased those items.
Example:
Subject: These items are selling fast!
Body:
Hi [Customer Name],
The items in your cart are selling fast!
Over 100 people have purchased these items in the past 24 hours.
Click here to complete your purchase before it’s too late: [link to cart]
Thanks, [Your Name]
7. The Product Review Email
This email includes reviews from other customers who have purchased the items the customer left in their cart.
Example:
Subject: See what other customers have to say about these items!
Body:
Hi [Customer Name],
Here’s what other customers have to say about the items in your cart:
- “This product is amazing! It’s exactly what I was looking for.” – [Customer Name]
- “I highly recommend this product to anyone looking for a [product type].” – [Customer Name]
Click here to complete your purchase and see for yourself why these items are so popular: [link to cart]
8. The Sense of Urgency Email
This email creates a sense of urgency by letting the customer know that their cart will be expired soon if they don’t complete their purchase.
Example:
Subject: Your cart expires soon!
Body:
Hi [Customer Name],
Your cart will expire in 24 hours.
If you don’t complete your purchase by then, the items in your cart will be released back to inventory.
Click here to complete your purchase and secure your items: [link to cart]
Thanks, [Your Name]
9. The Customer Support Email
This email offers the customer help in case they are having trouble completing their purchase.
Example:
Subject: Need help completing your purchase?
Body:
Hi [Customer Name],
We noticed that you abandoned your cart. Is there anything we can help you with?
If you’re having trouble completing your purchase, please don’t hesitate to contact us. We’re here to help 24/7.
Click here to contact us: [link to customer support]
Thanks, [Your Name]
10. The Exit-Intent Email
This email is triggered when the customer is about to leave your website without completing their purchase.
Example:
Subject: Wait! Don’t leave without your items!
Body:
Hi [Customer Name],
We noticed that you’re about to leave our website without completing your purchase.
Is there anything we can do to help you complete your purchase?
Click here to return to your cart: [link to cart]
Thanks, [Your Name]
11. The Product Video Email
This email includes a video of the product the customer left in their cart.
Example:
Subject: See how this product works in action!
Body:
Hi [Customer Name],
We’re sending you a video of the [product name] to help you make a decision about whether or not to purchase it.
Click here to watch the video: [link to video]
Thanks, [Your Name]
12. The Product Comparison Email
This email compares the product the customer left in their cart to similar products.
Example:
Subject: How does the [product name] compare to other similar products?
Body:
Hi [Customer Name],
Here’s a comparison of the [product name] to other similar products:
| Feature | [Product Name] | Product 1 | Product 2 |
|---|---|---|---|
| Price | $$ | $$ | $$$ |
| Quality | High | Medium | Low |
| Features | A, B, C | A, B | A |
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Click here to learn more about the [product name] and purchase it today: [link to cart]
Thanks, [Your Name]
13. The Customer Loyalty Email
This email rewards loyal customers for their continued business.
Example:
Subject: Thank you for being a loyal customer!
Body:
Hi [Customer Name],
We appreciate your continued loyalty. As a thank you, we’re offering you a 15% discount on your next purchase.
Simply use the code LOYALTY15 at checkout.
Click here to start shopping: [link to website]
Thanks, [Your Name]
14. The Customer Feedback Email
This email asks the customer for feedback on why they abandoned their cart.
Example:
Subject: Can you tell us why you abandoned your cart?
Body:
Hi [Customer Name],
We noticed that you abandoned your cart. We’d love to know why so that we can improve our website and shopping experience.
Please click here to take a short survey: [link to survey]
Thanks for your feedback!
[Your Name]
15. The Segmented Email
This email is tailored to specific customer segments based on their behavior or demographics.
Example:
Subject: We’ve got the perfect products for you!
Body:
Hi [Customer Name],
Based on your browsing history, we think you might like these products:
- [Product 1]
- [Product 2]
- [Product 3]
Click here to add these products to your cart and complete your purchase: [link to cart]
Thanks, [Your Name]
16. The Personalized Email
This email addresses the customer by name and includes