The e-wallet market size is estimated to grow by USD 163.43 billion during 2022-2027. However, the growth momentum will be progressing at a CAGR of 26.41% during the forecast period. The market is segmented by technology (proximity and remote), application (retail and e-commerce, media and entertainment, hospitality and transportation, telecommunication, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa). The market share growth by the proximity segment will be significant during the forecast period. Proximity-based e-wallets have gained widespread popularity in several industries including retail, transportation, and hospitality. These e-wallets offer enhanced convenience, speed, and security compared to traditional payment methods, as they enable contactless payments through smartphones. Hence, these factors are expected to drive the growth of the segment during the forecast period. The rising number of online transactions is the key factor driving the growth of the market. The global internet user population has witnessed significant growth, increasing from 16% in 2005 to over 59% in 2021, as reported by the World Bank. This surge in internet usage has coincided with a rise in online transactions, including e-commerce, bill payments, and peer-to-peer transfers. As online transactions continue to escalate, there is an expected rise in the demand for convenient and secure payment methods, such as e-wallets. Hence, these factors are expected to drive the growth of the market during the forecast period. Download a Sample Report Now!
E-Wallet Market – Market Insights
- Vendors: 15+, Including ACI Worldwide Inc., Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., American Express Co., Apple Inc., AT and T Inc., Aurus Inc., Bharti Airtel Ltd., Block Inc., Mastercard Inc., One97 Communications Ltd., PayPal Holdings Inc., Paysafe Ltd., Samsung Electronics Co. Ltd., Stripe Inc., Tencent Holdings Ltd., Visa Inc., WEX Inc., and Worldline SA among others
- Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
- Segments: technology (proximity and remote), application (retail and e-commerce, media and entertainment, hospitality and transportation, telecommunication, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa)
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E-wallet market – Vendor Insights
The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market’s competitive landscape and offers information on several market vendors including – ACI Worldwide Inc., Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., American Express Co., Apple Inc., AT and T Inc., Aurus Inc., Bharti Airtel Ltd., Block Inc., Mastercard Inc., One97 Communications Ltd., PayPal Holdings Inc., Paysafe Ltd., Samsung Electronics Co. Ltd., Stripe Inc., Tencent Holdings Ltd., Visa Inc., WEX Inc., and Worldline SA among others
E-Wallet Market – Market Dynamics
Major Trends
- Integration of advanced technologies such as artificial intelligence, blockchain, and biometrics is the primary trend in the market.
- Proximity technology is becoming increasingly popular in the global e-wallet market, primarily due to its ability to facilitate contactless transactions using technologies like Near Field Communication (NFC) and other wireless options.
- This technology enables customers to make fast and secure purchases by simply pointing or tapping their wearable or mobile device at a payment terminal.
- Additionally, proximity technology allows for real-time analytics, automated budgeting tools, and the integration of new services and features into e-wallets.
- These advancements enable personalized financial management and enhance the overall user experience for e-wallet users.
Significant Challenges
- High infrastructure and implementation costs are a major challenge to the growth of the market.
- The establishment and maintenance of a robust and secure infrastructure are essential for electronic wallets to facilitate transactions and safeguard sensitive user data.
- However, building and maintaining such infrastructure can be costly, posing a challenge for e-wallet providers.
- Furthermore, implementing e-wallets typically involves integration with multiple financial institutions and payment networks, which can be complex and expensive.
- As a result, smaller players may face difficulties entering the e-wallet market due to the high costs involved, particularly in regions with inadequate infrastructure and limited resources.
- Hence, these factors are expected to restrict the growth of the market during the forecast period.
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What are the key data covered in this E-Wallet Market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the e-wallet market between 2023 and 2027
- Precise estimation of the size of the e-wallet market and its contribution to the market with a focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the e-wallet market across APAC, North America, Europe, South America, and the Middle East and Africa
- A thorough analysis of the market’s competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of e-wallet market vendors
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| E-Wallet Market Scope | |
| Report Coverage | Details |
| Base year | 2022 |
| Historic period | 2017-2021 |
| Forecast period | 2023-2027 |
| Growth momentum & CAGR | Accelerate at a CAGR of 26.41% |
| Market growth 2023-2027 | USD 163.43 billion |
| Market structure | Fragmented |
| YoY growth 2022-2023 (%) | 16.41 |
| Regional analysis | APAC, North America, Europe, South America, and Middle East and Africa |
| Performing market contribution | APAC at 39% |
| Key countries | US, China, India, UK, and Spain |
| Competitive landscape | Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
| Key companies profiled | ACI Worldwide Inc., Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., American Express Co., Apple Inc., AT and T Inc., Aurus Inc., Bharti Airtel Ltd., Block Inc., Mastercard Inc., One97 Communications Ltd., PayPal Holdings Inc., Paysafe Ltd., Samsung Electronics Co. Ltd., Stripe Inc., Tencent Holdings Ltd., Visa Inc., WEX Inc., and Worldline SA |
| Market dynamics | Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
| Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of contents
1 Executive Summary
- 1.1 Market Overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Technology
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global e-wallet market 2017 – 2021
- Exhibit 18: Historic Market Size – Data Table on global e-wallet market 2017 – 2021 ($ billion)
- 4.2 Technology Segment Analysis 2017 – 2021
- Exhibit 19: Historic Market Size – Technology Segment 2017 – 2021 ($ billion)
- 4.3 Application Segment Analysis 2017 – 2021
- Exhibit 20: Historic Market Size – Application Segment 2017 – 2021 ($ billion)
- 4.4 Geography Segment Analysis 2017 – 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)
- 4.5 Country Segment Analysis 2017 – 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis – Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition – Five forces 2022 and 2027
6 Market Segmentation by Technology
- 6.1 Market segments
- Exhibit 30: Chart on Technology – Market share 2022-2027 (%)
- Exhibit 31: Data Table on Technology – Market share 2022-2027 (%)
- 6.2 Comparison by Technology
- Exhibit 32: Chart on Comparison by Technology
- Exhibit 33: Data Table on Comparison by Technology
- 6.3 Proximity – Market size and forecast 2022-2027
- Exhibit 34: Chart on Proximity – Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Proximity – Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Proximity – Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Proximity – Year-over-year growth 2022-2027 (%)
- 6.4 Remote – Market size and forecast 2022-2027
- Exhibit 38: Chart on Remote – Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Remote – Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Remote – Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Remote – Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by Technology
- Exhibit 42: Market opportunity by Technology ($ billion)
- Exhibit 43: Data Table on Market opportunity by Technology ($ billion)
7 Market Segmentation by Application
- 7.1 Market segments
- Exhibit 44: Chart on Application – Market share 2022-2027 (%)
- Exhibit 45: Data Table on Application – Market share 2022-2027 (%)
- 7.2 Comparison by Application
- Exhibit 46: Chart on Comparison by Application
- Exhibit 47: Data Table on Comparison by Application
- 7.3 Retail and e-commerce – Market size and forecast 2022-2027
- Exhibit 48: Chart on Retail and e-commerce – Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Data Table on Retail and e-commerce – Market size and forecast 2022-2027 ($ billion)
- Exhibit 50: Chart on Retail and e-commerce – Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on Retail and e-commerce – Year-over-year growth 2022-2027 (%)
- 7.4 Media and entertainment – Market size and forecast 2022-2027
- Exhibit 52: Chart on Media and entertainment – Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Data Table on Media and entertainment – Market size and forecast 2022-2027 ($ billion)
- Exhibit 54: Chart on Media and entertainment – Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Media and entertainment – Year-over-year growth 2022-2027 (%)
- 7.5 Hospitality and transportation – Market size and forecast 2022-2027
- Exhibit 56: Chart on Hospitality and transportation – Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Data Table on Hospitality and transportation – Market size and forecast 2022-2027 ($ billion)
- Exhibit 58: Chart on Hospitality and transportation – Year-over-year growth 2022-2027 (%)
- Exhibit 59: Data Table on Hospitality and transportation – Year-over-year growth 2022-2027 (%)
- 7.6 Telecommunication – Market size and forecast 2022-2027
- Exhibit 60: Chart on Telecommunication – Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Data Table on Telecommunication – Market size and forecast 2022-2027 ($ billion)
- Exhibit 62: Chart on Telecommunication – Year-over-year growth 2022-2027 (%)
- Exhibit 63: Data Table on Telecommunication – Year-over-year growth 2022-2027 (%)
- 7.7 Others – Market size and forecast 2022-2027
- Exhibit 64: Chart on Others – Market size and forecast 2022-2027 ($ billion)
- Exhibit 65: Data Table on Others – Market size and forecast 2022-2027 ($ billion)
- Exhibit 66: Chart on Others – Year-over-year growth 2022-2027 (%)
- Exhibit 67: Data Table on Others – Year-over-year growth 2022-2027 (%)
- 7.8 Market opportunity by Application
- Exhibit 68: Market opportunity by Application ($ billion)
- Exhibit 69: Data Table on Market opportunity by Application ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 71: Chart on Market share by geography 2022-2027 (%)
- Exhibit 72: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 73: Chart on Geographic comparison
- Exhibit 74: Data Table on Geographic comparison
- 9.3 APAC – Market size and forecast 2022-2027
- Exhibit 75: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
- Exhibit 76: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
- Exhibit 77: Chart on APAC – Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on APAC – Year-over-year growth 2022-2027 (%)
- 9.4 North America – Market size and forecast 2022-2027
- Exhibit 79: Chart on North America – Market size and forecast 2022-2027 ($ billion)
- Exhibit 80: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
- Exhibit 81: Chart on North America – Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on North America – Year-over-year growth 2022-2027 (%)
- 9.5 Europe – Market size and forecast 2022-2027
- Exhibit 83: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
- Exhibit 84: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
- Exhibit 85: Chart on Europe – Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on Europe – Year-over-year growth 2022-2027 (%)
- 9.6 South America – Market size and forecast 2022-2027
- Exhibit 87: Chart on South America – Market size and forecast 2022-2027 ($ billion)
- Exhibit 88: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
- Exhibit 89: Chart on South America – Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on South America – Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa – Market size and forecast 2022-2027
- Exhibit 91: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
- Exhibit 92: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
- Exhibit 93: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)
- 9.8 China – Market size and forecast 2022-2027
- Exhibit 95: Chart on China – Market size and forecast 2022-2027 ($ billion)
- Exhibit 96: Data Table on China – Market size and forecast 2022-2027 ($ billion)
- Exhibit 97: Chart on China – Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on China – Year-over-year growth 2022-2027 (%)
- 9.9 US – Market size and forecast 2022-2027
- Exhibit 99: Chart on US – Market size and forecast 2022-2027 ($ billion)
- Exhibit 100: Data Table on US – Market size and forecast 2022-2027 ($ billion)
- Exhibit 101: Chart on US – Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on US – Year-over-year growth 2022-2027 (%)
- 9.10 India – Market size and forecast 2022-2027
- Exhibit 103: Chart on India – Market size and forecast 2022-2027 ($ billion)
- Exhibit 104: Data Table on India – Market size and forecast 2022-2027 ($ billion)
- Exhibit 105: Chart on India – Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on India – Year-over-year growth 2022-2027 (%)
- 9.11 UK – Market size and forecast 2022-2027
- Exhibit 107: Chart on UK – Market size and forecast 2022-2027 ($ billion)
- Exhibit 108: Data Table on UK – Market size and forecast 2022-2027 ($ billion)
- Exhibit 109: Chart on UK – Year-over-year growth 2022-2027 (%)
- Exhibit 110: Data Table on UK – Year-over-year growth 2022-2027 (%)
- 9.12 Spain – Market size and forecast 2022-2027
- Exhibit 111: Chart on Spain – Market size and forecast 2022-2027 ($ billion)
- Exhibit 112: Data Table on Spain – Market size and forecast 2022-2027 ($ billion)
- Exhibit 113: Chart on Spain – Year-over-year growth 2022-2027 (%)
- Exhibit 114: Data Table on Spain – Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 115: Market opportunity by geography ($ billion)
- Exhibit 116: Data Tables on Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 117: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 119: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 120: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 121: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 122: Matrix on vendor position and classification
- 12.3 ACI Worldwide Inc.
- Exhibit 123: ACI Worldwide Inc. – Overview
- Exhibit 124: ACI Worldwide Inc. – Business segments
- Exhibit 125: ACI Worldwide Inc. – Key offerings
- Exhibit 126: ACI Worldwide Inc. – Segment focus
- 12.4 Alibaba Group Holding Ltd.
- Exhibit 127: Alibaba Group Holding Ltd. – Overview
- Exhibit 128: Alibaba Group Holding Ltd. – Business segments
- Exhibit 129: Alibaba Group Holding Ltd. – Key offerings
- Exhibit 130: Alibaba Group Holding Ltd. – Segment focus
- 12.5 Alphabet Inc.
- Exhibit 131: Alphabet Inc. – Overview
- Exhibit 132: Alphabet Inc. – Business segments
- Exhibit 133: Alphabet Inc. – Key news
- Exhibit 134: Alphabet Inc. – Key offerings
- Exhibit 135: Alphabet Inc. – Segment focus
- 12.6 Amazon.com Inc.
- Exhibit 136: Amazon.com Inc. – Overview
- Exhibit 137: Amazon.com Inc. – Business segments
- Exhibit 138: Amazon.com Inc. – Key news
- Exhibit 139: Amazon.com Inc. – Key offerings
- Exhibit 140: Amazon.com Inc. – Segment focus
- 12.7 American Express Co.
- Exhibit 141: American Express Co. – Overview
- Exhibit 142: American Express Co. – Business segments
- Exhibit 143: American Express Co. – Key offerings
- Exhibit 144: American Express Co. – Segment focus
- 12.8 Apple Inc.
- Exhibit 145: Apple Inc. – Overview
- Exhibit 146: Apple Inc. – Business segments
- Exhibit 147: Apple Inc. – Key news
- Exhibit 148: Apple Inc. – Key offerings
- Exhibit 149: Apple Inc. – Segment focus
- 12.9 AT and T Inc.
- Exhibit 150: AT and T Inc. – Overview
- Exhibit 151: AT and T Inc. – Business segments
- Exhibit 152: AT and T Inc. – Key news
- Exhibit 153: AT and T Inc. – Key offerings
- Exhibit 154: AT and T Inc. – Segment focus
- 12.10 Bharti Airtel Ltd.
- Exhibit 155: Bharti Airtel Ltd. – Overview
- Exhibit 156: Bharti Airtel Ltd. – Business segments
- Exhibit 157: Bharti Airtel Ltd. – Key news
- Exhibit 158: Bharti Airtel Ltd. – Key offerings
- Exhibit 159: Bharti Airtel Ltd. – Segment focus
- 12.11 Mastercard Inc.
- Exhibit 160: Mastercard Inc. – Overview
- Exhibit 161: Mastercard Inc. – Product / Service
- Exhibit 162: Mastercard Inc. – Key news
- Exhibit 163: Mastercard Inc. – Key offerings
- 12.12 One97 Communications Ltd.
- Exhibit 164: One97 Communications Ltd. – Overview
- Exhibit 165: One97 Communications Ltd. – Product / Service
- Exhibit 166: One97 Communications Ltd. – Key offerings
- 12.13 PayPal Holdings Inc.
- Exhibit 167: PayPal Holdings Inc. – Overview
- Exhibit 168: PayPal Holdings Inc. – Product / Service
- Exhibit 169: PayPal Holdings Inc. – Key offerings
- 12.14 Samsung Electronics Co. Ltd.
- Exhibit 170: Samsung Electronics Co. Ltd. – Overview
- Exhibit 171: Samsung Electronics Co. Ltd. – Business segments
- Exhibit 172: Samsung Electronics Co. Ltd. – Key news
- Exhibit 173: Samsung Electronics Co. Ltd. – Key offerings
- Exhibit 174: Samsung Electronics Co. Ltd. – Segment focus
- 12.15 Tencent Holdings Ltd.
- Exhibit 175: Tencent Holdings Ltd. – Overview
- Exhibit 176: Tencent Holdings Ltd. – Business segments
- Exhibit 177: Tencent Holdings Ltd. – Key offerings
- Exhibit 178: Tencent Holdings Ltd. – Segment focus
- 12.16 Visa Inc.
- Exhibit 179: Visa Inc. – Overview
- Exhibit 180: Visa Inc. – Product / Service
- Exhibit 181: Visa Inc. – Key offerings
- 12.17 Worldline SA
- Exhibit 182: Worldline SA – Overview
- Exhibit 183: Worldline SA – Business segments
- Exhibit 184: Worldline SA – Key offerings
- Exhibit 185: Worldline SA – Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 186: Inclusions checklist
- Exhibit 187: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 188: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 189: Research methodology
- Exhibit 190: Validation techniques employed for market sizing
- Exhibit 191: Information sources
- 13.5 List of abbreviations
- Exhibit 192: List of abbreviations
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