The escalating U.S.–Iran war is rewriting the CEO playbook again | Fortune

Good morning. If you thought geopolitical risk was fading from your strategic planning picture, think again.…

Trump undercuts GOP midterms message with snub of housing bill | Fortune

A sweeping housing bill became law on Saturday without Donald Trump’s signature, or any White House…

Help not wanted: World Cup hiring boost has yet to materialize | Fortune

The hiring boom the FIFA World Cup was expected to bring to the US looks like…

OpenAI engineer’s ‘LOL’ moment set stage for legal fight with Apple | Fortune

When iPhone engineer Chang Liu quit for a job at OpenAI’s nascent hardware division, Apple Inc.…

German carmakers are suffering some of their worst declines ever in China as Q2 sales plunge 30%-41% | Fortune

Major German carmakers saw sharp quarterly sales declines inChinaas domestic demand weakened and competition heated up…

Other diet fads championed by MAHA are questionable. But some science and thousands of years of human history are behind fermented foods | Fortune

Now, a generation- and culture-spanning way of preserving food is in the spotlight: fermentation. The federal…

Global oil demand is falling, and crude prices are down. But here's why gasoline, diesel and other refined products are still costly | Fortune

Global oil demand is set to decline this year for the first time since the height…

Ulta is betting $400 million that an NYC megastore will help it compete with Sephora—and that flagships still work | Fortune

When Ulta Beauty opens its first-ever flagship, a four-level megastore in New York’s Times Square late…

Meta added a privacy-safety feature to its AI glasses but is reportedly testing a ‘super-sensing’ prototype | Fortune

Meta is cracking down on covert recording with its Ray-Ban Meta AI glasses, even as it…

A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small | Fortune

Most public relations agencies chase scale, trying to land as many clients as humanly possible. Zach…