The “about” section of your website should include your mission, purpose, and who’s on your team.…
Category: Resources
How to Set Up Automated Email Marketing Workflows (+ Examples)
Without email marketing automation, your marketing team misses out on major opportunities to nurture and engage…
Solution selling: What it is and how I do it effectively
I’ve been fortunate enough to work my way up from being a BDR at Experian Marketing…
19 templates for follow-up emails after a meeting, conference, and more
In my early sales days, I would spend hours preparing for a meeting, doing research, crafting…
What is the ideal length of a sales email? Insights based on 40 million emails
Like most people, I don’t read all of the sales emails I get. When I do…
How to create a sales process that drives results, directly from a sales pro
Sales used to feel like a blank canvas every time I picked up the phone. No…
The art of asking open-ended questions
I still remember the worst discovery call of my career. I was twenty minutes into what…
15 crucial questions to ask prospects throughout the buyer’s journey, according to HubSpot’s former sales director
If you’re still ignoring buyer journey questions, it’s time to pause and rewind. I say so…
Creating an effective business development plan from concept to execution
I distinctly remember a meeting when our sales and marketing teams brainstormed how to grow the…
HubSpot’s 2025 State of Sales Report: What 1,000+ sales pros say about AI, buyer behavior, and growth
Every sales pro I talk to mentions the same challenges: inflation, rising interest rates, and pricing…
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