German carmakers are suffering some of their worst declines ever in China as Q2 sales plunge 30%-41% | Fortune

At Volkswagen, Mercedes-Benz, BMW and Porsche, China sales for the April-June quarter plummeted between 30% and 41% compared with the same period a year ago, according to company data released over the past week.

For the first half of this year, they all reported a more than 20% year-on-year drop in China. The falling China sales have squeezed their overall profits and in some cases offset gains from other regions.

This also comes at a time when these legacy German carmakers are faced with intensified competition from Chinese automakers outside of China,including in Europe, as leading Chinese brands like BYDmake inroads overseas.

The latest quarterly sales declines were some of the steepest seen for the German automakers in China, said Lei Xing, an independent auto analyst.

Volkswagen group, for example, saw deliveries in China down 36.6% during the quarter to 424,300 vehicles, which dragged down its global sales to a 8.6% decline, even as deliveries increased in Europe and the Americas.

The Wolfsburg, Germany-based auto group, which has beenbetting bigon the Chinese market, said it would beslashing its model lineup by up to halfafter the latest sales declines.

China’s prolongedproperty sector downturnand an economic slowdown have hurt consumer sentiment, with more people shunning big-ticket purchases.Strong competitionin its domestic car market and a yearslong fierce price warhave also hitmany European carmakers, with drivers opting for affordable Chinese car brands.

Porsche, part of the Volkswagen group, called China’s market environment “challenging” in a statement, while Mercedes-Benz said China is facing “a significantly weaker overall market and macroeconomic environment.”

China’s passenger car sales at home fell 24% in the first half of this yearto nearly 8.3 million, according to the China Association of Automobile Manufacturers, an industry group.

Consultancy AlixPartners expects sales of light vehicles, including passenger cars, in China will likely fall about 10% for the whole of this year.

As Chinese car brands become increasingly preferable in China, “foreign automakers are going to have to fight for every share of (the) market,” Stephen Dyer, Asia-Pacific leader of the automotive practice at AlixPartners, said at a news briefing last month.

German auto groups remain much stronger in making internal combustion engine vehicles, such as gasoline cars, than electric vehicles, said Chris Liu, with the research and advisory group Omdia, at a time when EVs sales in China are doing better than conventional fuel vehicles.

“The German automakers are bearing most of the brunt,” said Xing, the independent analyst.

Chinese carmakers also have a competitive edge over foreign automakers as they typically update their model lineup a lot more frequently than their rivals, Dyer added.