Deals promoted as some of the best of the holiday season are expected to keep people across the United States glued totheir computers and smartphonesas the post-Thanksgiving shopping marathon wraps up on Cyber Monday.
It’s no secret that buying things online is now a staple of many people’s everyday routines. And year after year, those purchases mount duringthe gift-giving holiday rush. Experts expect consumers to drive record Cyber Monday spending this year, even amidwider economic uncertainty.
Adobe Analytics has estimated that U.S. shoppers will spend $14.2 billion online Monday, or 6.3% morethan in 2024. They already spent$11.8 billion online for Black Fridayand another $6.4 billion on Thanksgiving Day, exceeding Adobe’s forecasts.
Consumer spending for Cyber Week — the five major shopping days between Thanksgiving and Cyber Monday — provides a strong indication of how much shoppers are willing to spend forthe holidays.
“Cyber Week is off to a strong start,” Vivek Pandya, lead analyst at Adobe Digital Insights, said. “Discounts are set to remain elevated through Cyber Monday, which we expect will remain the biggest online shopping day of the season and year.”
Deals on electronics and apparel are poised to peak Monday at 30% and 26% off average listed prices, per Adobe’s latest estimates.
While the amount of money going into online shopping carts is expected to reach new heights as consumers try to get the biggest bangs for their bucks while they can, rising retail prices also may contribute to any record sales figures that materialize.
Businesses and households have watched anxiously for financial impacts from U.S. President Donald Trump’stariffson foreign imports. Workers in both the public and private sectors are also struggling with anxieties over job security amid bothcorporate layoffsand theafter-effects of the 43-day government shutdown.
For the November-December holiday season overall, the National Retail Federation estimates that U.S. shopperswill spend more than $1 trillionfor the first time this year. But the rate of growth is slowing — with an anticipated increase of 3.7% to 4.2% year over year, compared to 4.3% during last year’s holiday season.
At the same time, credit card debt anddelinquencies on other short-term loanshave been rising. More and more shoppers are turning to“buy now, pay later” plans, which allow them to delay payments on holiday decor, gifts and other items.
Buy now, pay later loans are expected to drive $20.2 billion in online spending this holiday season, according to Adobe, up 11% from last year. The firm predicted that buy now, pay later loans would pass a new $1 billion milestone on Cyber Monday, the vast majority involving purchases made on mobile devices.
Overall, mobile devices have become the dominant shopping platform consumers are turning to for the holidays. Adobe expects smartphones, wearable tech and other handheld electronics to account for 56.1% of online spending this season, worth a total of $142.7 billion.
Five years ago, a majority of online purchases were made on desktops.
Shopping services powered by artificial intelligence are also expected to play a role in what consumers choose to buy. Software company Salesforce estimated that AI asssitants and digital agents contributed to $14.2 billion of the total $79 billion it said was spent online worldwide on Black Friday.
Cyber Monday’s “hot sellers” will include gaming consoles such as theNintendo Switch 2and toys-turned-fashion statements likeLabubu Dolls, Adobe said. The analystics firm anticipates the newest editions of popular consumer electronics — including theiPhone 17,Google Pixel 10andSamsung Galaxy S25— will also see high demand.
To many, Cyber Monday is billed as the “last call” to take advantage of the deepest discounts in the days following Thanksgiving. But its reach has grown over the years.
Cyber Monday is two decades old now, dating back to when the National Retail Federation first coined the term in 2005. Today, sales continue to bubble up throughout the week — riding on the hype that the industry has built to fuel consumer spending.
English (United States) 
Chinese